Archive
All posts from the HMPGR Blog
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Why Your Homepage's Value Proposition Isn't Clear (With Examples)
“What does your company do?”Read More → -
Why Your Homepage Isn't Converting (And How to Fix It)
You’re getting traffic. The metrics show visitors are landing on your homepage. But they’re not converting. They arrive, they leave, and you’re left wondering what went wrong.Read More → -
What Your Competitors' Homepages Are Doing Better Than Yours
Your competitors’ homepages are stealing your prospects. Not because they have better products—but because they’re communicating better. Here’s what they’re probably doing right that you’re not.Read More → -
What B2B Buyers Look For in the First 10 Seconds on Your Site
B2B buyers aren’t reading your homepage carefully. They’re making rapid-fire judgments based on pattern recognition, past experiences, and subconscious signals. In the first 10 seconds, they’re asking themselves a series of questions—most of which they’re not even aware of.Read More → -
Trust Signals That Actually Work for B2B Tech Companies
Enterprise buyers are professionally paranoid. They’ve been burned by vendors who overpromised and underdelivered. They’ve watched startups disappear mid-contract. They’ve dealt with security breaches, compliance failures, and products that didn’t scale.Read More → -
The Homepage Elements That Build Trust With Enterprise Customers
Enterprise deals don’t fail because of product capabilities. They fail because of trust deficits. A director can’t advocate for your solution if they can’t convince their VP that you’re stable, secure, and capable of supporting their critical operations.Read More → -
The 20-Minute Homepage Audit: What to Check Right Now
You don’t need consultants or expensive tools to identify critical homepage problems. Most issues are obvious once you know what to look for. Here’s a 20-minute audit you can run right now.Read More → -
Message Clarity Test: Does Your Homepage Pass?
Your homepage messaging either works or it doesn’t. There’s no middle ground. Visitors either immediately understand what you do and why it matters, or they leave confused. Here’s how to test if your messaging is actually clear.Read More → -
How to Write Homepage Copy That Converts Enterprise Buyers
Enterprise buyers are different. They’re not impulse purchasers. They involve multiple stakeholders, navigate complex procurement processes, and face real consequences for bad decisions. Your homepage copy needs to reflect this reality.Read More → -
How to Structure Your B2B Homepage for Maximum Conversions
B2B homepage structure isn’t about following a template—it’s about guiding visitors through a logical journey from awareness to action. Here’s how to structure your homepage for conversion.Read More → -
Homepage Teardowns: What Top B2B SaaS Companies Get Right
The best B2B SaaS homepages don’t just look good—they convert. Let’s break down what successful companies do differently and why it works.Read More → -
Homepage Performance vs. Conversion: Finding the Balance
Fast pages convert better. But in the pursuit of performance, many B2B sites strip away elements that drive conversion. The key is understanding what to optimize and what to preserve. Here’s how to balance performance and conversion.Read More → -
CTA Hierarchy: Where to Place Your Calls-to-Action
Your homepage has one job: get visitors to take the next step. Yet most B2B homepages confuse visitors with multiple competing CTAs, unclear next steps, and poor placement. Here’s how to create effective CTA hierarchy.Read More → -
Before & After: Homepage Rewrites That Doubled Conversions
Abstract advice about homepage optimization is fine. But real transformations show exactly what changes and why they work. Here are homepage rewrites that produced measurable results—and the lessons you can apply.Read More → -
B2B Homepage SEO: Schema Markup That Actually Matters
Most B2B companies ignore schema markup or implement it poorly. Yet proper schema can improve search visibility, click-through rates, and how search engines understand your business. Here’s what actually matters for B2B homepages.Read More → -
Above the Fold: What B2B Buyers Need to See in 3 Seconds
The average B2B buyer spends less than 3 seconds deciding whether your website deserves their attention. In that blink-of-an-eye moment, they’re not reading carefully—they’re scanning, judging, and forming snap impressions that determine whether they’ll stay or bounce.Read More → -
5 Homepage Mistakes That Cost B2B SaaS Companies Customers
Your homepage has about 3 seconds to convince a potential customer that you’re worth their time. Yet most B2B SaaS companies make critical mistakes that send qualified prospects straight to competitors. Here are five mistakes I see repeatedly when auditing B2B websites.Read More → -
What Makes the Best Website in the World?
What Makes the Best Website in the World?Read More →